Amazon Prime Day 2021: Best Cycling Deals in the UK [UPDATED]

First it was Black Friday. Then it was Cyber Monday. Now it’s Amazon Prime Day.

The American sales invasion has well and truly gripped the UK – and it’s hardly a surprise when you can pick up some big discounts.

Indeed, as a cyclist, you’ll also be able to find some great cycling deals during Amazon Prime Day. But first, what exactly “is” Prime Day?

NOTE: This page contains affiliate links, meaning I may receive commissions for purchases made through those links, at no cost to you. This helps to keep the wheels of Discerning Cyclist turning.

What is Amazon Prime Day and When Is It?

Amazon Prime Day has been running since 2015, usually taking place in July.

In essence, Amazon Prime Day offers exclusive discounts on thousands of products – but with one caveat: the offer is only available to Amazon Prime members. I say only, but there are over 150 million Prime members worldwide.

However, due to the pandemic, Amazon decided to move Prime Day to October this year. Ironically, Prime “Day” isn’t actually one day… it’s two days. This year, Amazon Prime Day takes place on the 13th and 14th October 2020.

Is Amazon Prime Day Available in the UK?

Yes. Amazon Prime Day will be running from 00:01 on 13th October 2020 to 23:59 on 14th October 2020.

Is Amazon Prime Day Only for Amazon Prime Members?


However, if you don’t yet have an Amazon Prime Membership, you can pick up a free 30-day trial here and therefore getting access to the thousands of Prime Day deals available.

Amazon Prime normally costs £7.99 per month (or £79 per year), for which you get:

  • Unlimited, FREE One-Day Delivery on millions of items
  • Watch over 15,000 movies and TV episodes with unlimited instant streaming
  • Borrow from thousands of titles from the Kindle Owners’ Lending Library
  • Secure, unlimited photo storage with anywhere access
  • Listen to over 2 million songs on Prime Music


How to Find Amazon Prime Day Deals

The easiest way to find Amazon Prime Day deals is to keep an eye out for the light blue “PRIME DAY DEAL” badge that is located beneath the product.

But, in order to help you find the best Amazon Prime Day deals for cyclists in the UK, I’ve compiled a list of the top cycling Prime Day offers – which will be frequently updated during the 13/14 October.

Best Amazon Prime Day Cycling Deals + Sales


Bike U Lock with Cable, Via Velo Heavy Duty Bicycle U-Lock, 14mm Shackle and 10mm x1.8m Cable with Mounting Bracket For Road Bike Mountain Bike Electric Bike Folding Bike, Great Bike Safety Tool
  • ✔️ DURABLE ALL-WEATHER PROTECTION – Via Velo bike U-lock with hexagonal PVC cover resists corrosion from water, dust and dirt to prolong the life of your lock. All-weather performance means...
  • ️ ✔️ EASY AND STRONG TO LOCK YOUR BIKE – The bike lock with 14mm x7.5 inch U shack to lock and go! Locking your bike and your wheels with 10mm x 180cm cable, fast and easy with our quick,...
  • ✔️ AMAZING CONVENIENCE AND SECURITY – 2 keys for convenience! The bike U-lock comes with 2 keys. One of them you can take and use in daily life and the other you can leave at home in case the...

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GORE WEAR Men C3 WINDSTOPPER Vest neon yellow/black Medium 100037
  • Versatile men's vest for all weather conditions
  • Comfort Fit/Bike specific cut
  • GORE WINDSTOPPER Technology: Windproof, water-repellent and extremely breathable
day wolf Heated Socks,Electric Socks 7.4V 2200MAH Battery Rechargeable Foot Warmer Winter Skiing, Motorcycle,Cycling,Hiking, Working, Hunting, Camping, Warm Socks for Men & Women
245 Reviews
day wolf Heated Socks,Electric Socks 7.4V 2200MAH Battery Rechargeable Foot Warmer Winter Skiing, Motorcycle,Cycling,Hiking, Working, Hunting, Camping, Warm Socks for Men & Women
  • Breathable Material: Electric Socks made with supreme quality Cotton , Polyester Elastane material with COOLMAX tri-blend construction that resists odors and the moisture wicking high- stretch fabric...
  • Heating Elements: Far Infrared Heating Element covers all the forefoot including the toes and sole of the foot for optimal heating performance. Day Wolf heating socks keep you warm and comfortable,...
  • 7.4V 2200mAh rechargeable battery: DAY WOLF electric socks includes a pair of 7.4V 2200MAH rechargeable lithium polymer batteries, which can keep warm for 3-8 hours and can be charged in 3-4 hours....
PGYTECH Photography Gloves Winter Touchscreen Gloves, Skiing Running Cycling Driving Photography Outdoors Gloves for DJI Air 2S/DJI FPV/Mavic Mini 2/Mavic Mini/Mavic Air 2 (XL)
  • PGYTECH Photography gloves are designed for outdoor sports, cold zone shooting or drone flying in rough conditions, with good looking and superior quality.
  • Mitten design(conductive cap, effective screen touch) give more confortable experience on related devices operatations.
  • Using HIPORA professional waterproof andbreathable inner liner, 3M ThinsulateTM high-efficiency cold-proof cotton, water-re-pellent surface, windproof membrane layer, and PU anti-skid palm and...

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GORE WEAR C3 Unisex Cycling Shoe Covers GORE-TEX, Size: 38-41, Colour: Black
103 Reviews
GORE WEAR C3 Unisex Cycling Shoe Covers GORE-TEX, Size: 38-41, Colour: Black
  • Waterproof unisex overshoe for cool weather conditions
  • GORE-TEX Active Technology: Waterproof, windproof and extremely breathable
  • Ideal for all common pedal systems, Open sole with reinforced edge for abrasion protection, Optimal fit thanks to adjustable Velcro fastener at the back
GORE Wear Men's Waterproof Cycling Jacket, C3 GORE-TEX Active Jacket, M, Neon-Yellow, 100034
  • Versatile men's jacket for sports activities in all weather conditions, For the leisure-oriented cyclist - Comfort Fit
  • Suitable all year round, Permanently waterproof, windproof and extremely breathable thanks to GORE-TEX Active technology
  • Extended back section as splash guard, Drawcord adjustable waistband, Adjustable sleeve width

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WASAGA Bike Tail Light, Sport LED Rear Bike Light USB Rechargeable, Red High Intensity Bicycle Taillight Waterproof, Helmet Backpack LED Lamp Safety Warning Strobe Light, 5 Light Mode Bike Back Light
  • ✅ MULTIFUNCTIONAL SAFETY LIGHT: Easy to install. Lightweight and durable bike tail light that can be mounted on all bikes, children's bike, adult bicycle, handlebars, seat posts, dog collars or...
  • ✅ SET YOUR OWN LIGHT MODES: 5 light mode options: Strobe(9 hours), Slow Strobe(56 hours), Meteor Flash(14 hours), Tai Chi Flash(17 hours), Breathing Flash(8 hours). You can switch different modes...
  • ✅ NO BATTERIES REQUIRED: Built in USB charge port for this bike rear light (USB cable included). Please charge it when the indicator light is red. It will turn green when fully charged
Moma Bikes Unisex's Ebike 28 E-28, Electric City Bike, Shimano 7 Speeds, Hydraulic Disc Brakes & Integrated Bat. Ion Lithium 48V 13Ah, Grey, Unic Size
  • Aluminium frame 6061 & Fully integrated and removable battery 48V 13Ah (624Wh), autonomy up to 120km*
  • Shimano TX 31 - 7 speeds
  • Last generation display
Kindle Paperwhite | Waterproof, 6" High-Resolution Display, 8GB—with Ads—Black (Previous generation)
  • Now available in Black, Twilight Blue, Plum and Sage.
  • Waterproof (IPX8), so you’re free to read and relax at the beach, by the pool or in the bath. Your Kindle has been tested to withstand accidental immersion.
  • Enjoy twice the storage with 8 GB. Or choose 32 GB to hold more magazines, comics and audiobooks.
Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal Fabric
  • Our most popular smart speaker: now with a fabric design and improved speaker for richer and louder sound.
  • Voice control your music: stream songs from Amazon Music, Apple Music, Spotify, TuneIn and others. You can also listen to audiobooks from Audible.
  • Bigger, better sound: pair with a second Echo Dot for rich, stereo sound. Fill your home with music with compatible Echo devices in different rooms.