Partner with Discerning Cyclist

Thank you for your interest in partnering with Discerning Cyclist. Launched in 2012, Discerning Cyclist now reaches an audience of over 100,000 monthly visitors, primarily from the UK and North America.

If you have a product that targets urban cyclists, or the things that cyclists love (e.g. bikes, coffee and cake!), then a sponsored opportunity with Discerning Cyclist could make for the perfect ride partner.

Discerning Cyclist Audience Traffic

  • 150,000+ pageviews per month
  • 120,000+ visitors per month
    • 35% USA
    • 35% UK
    • 30% ROW

Email Subscribers

  • Subscribers: 5,000+
  • Average email open rate: 42.7%
  • Average click-through rate: 8.4%

Discerning Cyclist on Social Media


SPRINT Week is the most effective way of promoting your brand to the Discerning Cyclist audience. Over the course of 7 days, your brand will be seen by eager urban cyclists over 50,000 times.

We do this by creating a tailormade piece of content related to your brand (e.g. a brand story, product review or product guide). This is published on and pushed intensively to our entire audience by promoting it on EVERY page on the website for a full week. This content will also be shared on on our social media platforms and includd it in our email newsletter to over 5,000 subscribers.

During SPRINT Week, your article will get over 50,000 impressions. But the rewards are also long-term as we will also look to build consistent traffic to this content in the coming months and years.

See examples of SPRINT Week articles here:

What’s Included:

  • A tailormade piece of content related to your brand or product published on
  • Your article promoted on ALL pages on during the week
  • Featured in the Discerning Cyclist email newsletter (to 5,000+ subscribers)
  • Featured on Twitter (4,000+ followers).
  • Featured on Facebook (1,500+ likes)
  • Featured on Instagram (1,500+ followers)

SPRINT Week Pricing:

  • January to March: £975 / $1300 per week
  • April to October: £1200 / $1600 per week
  • November and December: £1475 / $2000 per week

This rate is flexible if you also have an affiliate program.


If you’d like to run a SPRINT Week campaign for your brand, please contact Discerning Cyclist here (using the subject “SPRINT Week”). We will then:

  • Figure out if your brand is a good fit for the Discerning Cyclist audience
  • Determine the most effective deal to offer
  • Select a date to run your SPRINT Week

With the core details in place, we will then set about producing content suited to your brand before sending it to you for the final sign-off.

Once you’re happy with all the assets, just sit back as your business enjoys some vast exposure to a new audience of urban cyclists.

Get in touch now to start your journey with Discerning Cyclist.

Contact Discerning Cyclist

Pete Reynolds


1. 🪖Fend ONE Folding Helmet
A folding helmet that actually looks good.

2. 🧥Helly Hansen Hooded Rain Jacket
Stay dry in style.

3. 🧴Muc-Off Ultimate Bicycle Cleaning Kit
Keep your bike feeling brand new.

4. 👖DUER-All Weather Jeans
Waterproof cycling jeans. Seriously.

5. 🎒Rapha Reflective Backpack
A beautiful backpack that you can't miss.