In Profile: Goodordering – the Good Cycling Bags

Launched in 2012 by fashion designer Jacqui Ma, East London-based Goodordering is one of several companies in the cycling fashion arena that got its big break thanks to Kickstarter.


Drawing inspiration from Japanese school bags, Scandinavian design and retro luggage, Jacqui’s bag designs – aimed at commuter cyclists – are certainly eye-catching and a real breath of fresh air. The bags are also water resistant – a big bike bonus!

Four initial bag designs were introduced following the initial successful campaign: a Handlebar Bag, Pannier, a Backpack and Market Shopper. And now, three years on, Jacqui’s hoping to secure some more funding with Kickstarter in order to launch another five designs in two extra colours.


The current Kickstarter campaign runs until the 31st May 2015, with £20,000 needed to get off the ground (nearly £7,000 has been pledged with 17 days to go). One of the great things with Kickstarter, though, is that you’re certainly not just donating money – you will be rewarded when you pledge – in this case with some great products.

So what do you get if you pledge to Goodordering? Well…

Pledge £12 or more = Get a Pledge C item: Saddle Bag or Musette (RRP £20).

Pledge £20 or more = Get a Pledge B item: Handlebar Bag, Satchel or Mini-Backpack (RRP £40 ).

Pledge £40 or more = Get a Pledge A item: Picnic Pannier, Backpack, Pannier, Shopper or Messenger (RRP £60-70 ) OR Get a Pledge B item personalised with your initials: Handlebar Bag, Satchel or Mini-Backpack.

Pledge £50 or more = Get a Pledge A item personalised with your initials: Picnic Pannier, Backpack, Pannier, Shopper or Messenger.

Pledge £70 or more = Get two bags of your choice.

Pledge £100 or more = Get one each of Messenger, Picnic Pannier, Satchel, Musette and Mini-Backpack.

Pledge £500 or more = Get 12 bags of your choice. PLUS, a 5 x 2 hour bag design lessons with Jacqui Ma. Learn about design, sourcing, materials, manufacturing and more.

All bags are available in your choice of colours and are estimated to be delivered in July, with shipping anywhere in the world.


Alternatively, you can also find out more about Goodordering on their website here.



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