4th September 2014 marks national Cycle to Work Day, an initiative that, you guessed it, encourages people to cycle to work.
I’m very aware that many visitors to The Discerning Cyclist may already be regular cycling commuters, but that doesn’t mean you can’t get involved.
Can you think of anyone in your office that could be keen on giving cycling a go but has been put off, or simply hasn’t got round to it, for whatever reason?
Could your employer do more to encourage cycling to work?
Does your employer even know the benefits of having employees cycle to work!?
Well, this is your chance to wax lyrical of cycling.
But if you do need some incentives as to why cycling to work is, well, awesome; then why not check out our recent 10 Reasons to Cycle to Work post.
What is Cycle to Work Day?
So, Cycle to Work Day is an annual national event in the UK that encourages people to cycle to work for just one day and is championed by Paralympic cyclist, Dame Sarah Storey.
Census data collected in 2011 showed that 760,000 people in the UK cycle to work on a regular basis, but the Cycle to Work initiative aims to have at least one million doing so by 2021.
It aims to do this by getting employees and employers involved in the scheme, educating both on the benefits of doing so, while also providing some helpful rescources and events. Last year, 20,000 commuters pledged to ride over 250,000 miles on Cycle to Work Day and this year’s target is looking to double that.
Benefits of Cycle to Work Day
Cycle to Work Day is a big advocate of the Cycle to Work scheme, which can help you save between 25-42% on buying a brand new bike (as well as lights, helmets, clothing and locks) with over 2,000 bike shops involved, as well as helping to spread the cost of doing so.
One of the most interesting benefits of Cycle to Work Day, though, is the free health check available for your bike. Essentially an MOT for your bike – for FREE!
How do I get involved?
So what next?
If you would like to pledge that you will cycle to work on 4th September, just click here to say how many miles you will be doing.
If you want to spread the word and say why you cycle to work, why not print off the below placard and write down why you cycle to work, take a picture and post it to Facebook, Instagram or Twitter using the hashtag: #CycletoWorkDay.
What’s more, if you get your employer involved, you could also be part of Britain’s Biggest Bike Breakfast – where employers that have signed up to scheme will provide coffee and croissants to everybody who has cycled to work.
What’s more, more (does that work?), is that those who pledge to ride and share their own placard on Twitter, will be entered into a draw to win a £850 Merida Ride 93. Nice.
However, this competition closes at midnight 21st August – so hurry!
How does an employer get involved?
Employers who want to get involved are asked to commit to at least one of the three following actions:
1) PROMOTE CYCLE TO WORK DAY THROUGHOUT YOUR BUSINESS
2) BE PART OF BRITAIN’S BIGGEST BIKE BREAKFAST BY REWARDING COLLEAGUES THAT RIDE IN ON SEPTEMBER 4TH WITH A COFFEE AND A CROISSANT
3) RUN AN EVENT FOR YOUR STAFF TO PROMOTE THE DAY AND ITS AIMS
Employers can find more information here.